The Transit Challenge: Moving Targets Need Ground Truth
Unlike static billboards anchored to physical coordinates, transit media moves through dynamic urban transit corridors every day. Brands and agencies face repeated operational questions:
- Were the contracted 250 auto-rickshaws actually wrapped, or did the vendor submit repeat photos of 40 vehicles?
- Did the branded mobile van operate along its contracted South Delhi route, or sit parked behind a depot?
- How can we prove that bus rear wraps remain intact throughout a 60-day campaign without paying for daily physical audits?
How GROVA Verifies Transit Campaigns
Every capture enforces vehicle number plate recognition (OCR) and an optional tamper-evident QR decal scanned on the vehicle frame.
Algorithms ensure the same vehicle registration or artwork hash cannot be counted twice across different campaign units.
Sequence observations over time to confirm transit presence across designated depots, terminals, and arterial roads.
Schedule automated day-15 and day-30 revisit tasks to inspect tearing, vandalism, or unauthorized peeling.
Supported Transit Formats
GROVA's configurable capture templates support the full spectrum of mobile out-of-home media:
- State & City Transit Buses: Side king wraps, full back panels, interior commuter grab-handles, and complete double-decker wraps.
- Auto-Rickshaw Fleets: Hood hoods, back-panel stickers, full vinyl covers across tier-1 and tier-2 metro clusters.
- App Cabs & Taxis: Rooftop carriers, rear windshield transparent perfs, branded side doors.
- Promotional Vans & Floats: GPS-logged daily deployment check-ins with ambient daylight proof.
Ready to run an accountable transit campaign?
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