Retail Execution: The Last 10 Feet of Commerce
FMCG, electronics, and consumer retail brands spend heavily on retailer incentive agreements, shelf-share rentals, and floor display units (FSDUs). Yet compliance in the field often drops below 60% within two weeks of launch.
Key audit challenges GROVA solves:
- Store visit fabrication — representatives filling out checklists from a coffee shop without visiting outlets.
- Stolen or unmounted POSM — standees and shelf-talkers dumped behind backroom storage.
- Out-of-stock masquerading as compliance — missing SKUs concealed in submitted audit reports.
- Competitor encroachment — competitors displacing rented prime eye-level shelf space.
The Retail Audit Verification Pipeline
Auditors must check in within 15 meters of the registered retail outlet coordinates and photograph the store entrance before unlocking the shelf checklist.
Computer vision and structured review verify SKU facings, brand block integrity, and eye-level positioning against target planograms.
Verify counter mats, danglers, posters, and endcap banners with barcode/serial scans and date-stamped photographs.
Digital shopkeeper signature or SMS OTP to certify the audit visit occurred with merchant knowledge.
Supported Retail Environments
- General Trade (Kirana & Mom-and-Pop): Glow signs, dealer boards, counter jars, and hanging strips.
- Modern Trade (Supermarkets & Hypermarkets): Floor standee units, endcaps, chiller trays, and gondola headers.
- Exclusive Brand Outlets (EBOs): Store branding, window displays, lighting standards, and staff merchandising.
- Consumer Electronics / Pharmacy: In-store counter demo units, warranty QR collateral, and category shelves.
Run a 100-Store Retail Audit Pilot
See why FMCG leaders switch from messy spreadsheets to GROVA's structured audit and exception queue.
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