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ON THE GROUND · FIELD INTELLIGENCE

Real visits. Useful answers.

Eliminate ghost interviews and survey fabrication. Combine structured question skip-logic, location evidence, and respondent OTP confirmation into one tamper-proof audit record.

The Survey Integrity Crisis

Market research agencies, public policy researchers, and enterprise business developers struggle with a universal problem: field surveyors filling questionnaires in batches at home or faking interview responses.

Traditional survey forms do not stop fraud. GROVA introduces operational constraints directly into the capture device:

  • Speed anomaly detection — an enumerator completing a 25-question interview in 45 seconds is instantly flagged.
  • GPS lock requirement — questions cannot be answered unless the surveyor is physically present inside the designated census block or merchant pin.
  • Respondent phone OTP — optional independent confirmation where respondents verify their participation via SMS code.
  • Device fingerprinting — preventing one phone from submitting hundreds of surveys under different surveyor IDs.

Survey Verification Controls

01 / LOGIC & DURATION Execution Cadence Tracking

Measures time spent per section and per question. Flags robotic or hurried responses that fail realistic reading velocity thresholds.

02 / OTP VERIFICATION Independent Confirmation

Send a one-time passcode to the respondent's mobile number. Verification records both the time sent and delivery confirmation.

03 / SPATIAL INTEGRITY Live Geo-Boundary Enforcement

Map polygons constrain enumerator territory. Captures outside the assigned administrative ward or village boundary require supervisor override.

04 / DUPLICATE SCREENING Pattern & Text Similarity

Detects verbatim responses copied across different respondents or identical phone numbers entered with minor typos.

Supported Survey Types

  • B2B Merchant Onboarding: Merchant identity, GST certificate photo, shop coordinates, and inventory capability audits.
  • Customer Satisfaction & NPS: In-person consumer exit interviews at transit hubs, malls, and dealerships.
  • Socio-Economic & Field Research: Household surveys, rural baseline assessments, and public infrastructure audits.
  • Brand Perception Audits: Comparative consumer recall studies executed across target demographic clusters.

Design a Field Survey Pilot

Configure your survey questions, geo-boundaries, and supervisor review queue in the GROVA Command Center.

Build survey brief →